* Your Name
Your Brand's Instagram Username
Are you branding a company, product or yourself?
How did you come up with the name for your company? What does it mean to you?
What are the top 5 brands you like or love and what do you like about them?
These can be any brands.
Fundamental Nature of Your Business
What does your company do?
What is the history of your company?
Do you have a tagline? If so, please provide it below.
Who are your primary clients or customers?
Who are your main competitors?
If possible, please include their website URLs.
What is unique about your company vs. your competitors? What is the primary differentiator?
How do people learn about your product or service?
What is the overall message you wish to portray with your brand? How should people feel when they see or think of your brand?
Where do you promote your company? Where will people see your logo?
Describe your company's internal culture in one sentence.
What are your current challenges in finding potential clients/customers?
What is your company's distinct competitive advantage?
Summarize your brand into 5 descriptive keywords:
Any additional words to describe your company?
Are there any images or icons that appeal to you that you feel reflect your company?
Are there any specific colors you would like to use?
Are there any colors you want to avoid?
What are your strong dislikes when it comes to brands and design?
How did you find out about me and my services?