Josie B. Print Design

Info card design for JOSIE B.

Info card design for JOSIE B.

There are definitely imitators, but there is only one JOSIE B. If you've never heard of her, please go to shopjosieb.com and check her out. She makes the sassiest door mats, and she sells a ton of them. She's been featured on Nylon Shop, Huffington Post, Studio DIY!, Buzzfeed and more. With mats that say things like 'Bye Felicia' 'Better Late Than Ugly' and 'I Walked Up Like This' it's easy to see why she's got a cult following. 

I was lucky enough to get the opportunity to design a complete print suite encompassing an enamel pin card, care card, and bio/info card, and a thank you card. She already had a pretty great logo, so it was up to me to mesh everything together and add one more layer of solid brand identity and cohesiveness.

Her logo is a pretty pink marquee design with a little sass, so I wanted to keep everything fun and bold. I brought in some metallic balloons, confetti and pastels and we had ourselves a party :)

xo,

Erica