I found Temecula-based Sydney Takeshta, the cutest little soon-to-be mama of 2 you ever did see, from London Light Photography one day when I was on the hunt for the perfect photographer for our first family photoshoot. I wanted something specific- a little artsy and stylistic - not too posey because if there's anything I seriously dislike it's a photoshoot that's cheesy and filled with poses. I like more natural, candid shoots, which is probably why my wedding photo album is filled with party shots rather than the traditional posed photos with friends and family. I immediately fell in love with her edits and how she makes the photos pieces of art rather than just photos. Check out her portfolio here.
Sydney already had a logo, but she is getting published more often and her work is starting to get noticed everywhere, so she wanted a fresh new look. After the initial design consult, we decided she needed something chic, sexy and artistic...something that was stylistically on point with everything London Light is all about.
Color Palette + Mood Board
All my clients receive a brand questionnaire before I start designing. I think it's a great little exercise for me to know exactly what you want, but also for the client to solidify their brand's message and vibe. From reading her responses, I could tell she wanted something clean and edgy, but still a little feminine. Her typical client is someone who wants on out-of-the-box portraiture that includes a stylized set. No basic and posed photoshoots for this mama. She also liked the idea of using feminine colors, but wanted to stick with a black back bone. After reading through her responses and brainstorming a bit, I think we came up with a great vibe for her rebrand.
We decided on dusty pastels, copper/rose gold, and black as the color palette, then took it a step further in the mood board by incorporating rounded lines for a feminine touch and black leather for some edge. In love.
Time to design :) I offered Sydney a plethora of black and white options. I loved all of them and knew it would be hard to narrow these down.
I then took her chosen logos one step further by adding a little color and texture.
It was time for Sydney to made a decision....a very hard decision. I honestly loved both designs, and I had no idea how she was going to choose. She decided on the top version, but couldn't decide on the color. In the end, I sent her all the color options for that design so she had some options depending on the usage. I'm dying over the ones with the foil effect to them. I love a little texture.
Thank you, Sydney, for recruiting me to rebrand London Light Photography! If anyone has a need for a photographer, please give her a shout. She is beyond amazing.