Brand Inspiration // Berkley Elleven

Berkley Elleven is a brand new online boutique with a gypsy/Cali girl/rock n' roll vibe...and I'm lucky enough to be handling the brand styling and site design. After deciding on a color palette of washed out brights and earth tones, we brought in some fur, crochet, henna, gypsy jewelry, fringe and organic metal to nail down the overall vibe Erin, the owner, is going for. Super excited for the next step of this process! I'll be learning a couple new techniques and taking on some killer projects and DIYs to add a personal touch to the overall branding of this company...so much more to come.