VIDEO // Behind The Scenes at our Oceanside Collab Shoot

 

Take a look behind the scenes at our March Collab Shoot held in Oceanside, California. Thanks to everyone involved:

Video: Sinjin Owen / IG: @sinjin.t

Photography & Creative Direction: Erica Perebijnos, EP Designhouse / Insta: @ep_designhouse

MODELS - Sydney / Insta: @sydneygrippi - Brittnei / Insta: @brittneirae

KID MODELS - Brody - Mia - Jett - Daisy Lou

FULL DETAILS, PHOTOS AND INFO ON BRANDS CAN BE FOUND HERE

Oceanside Collab Shoot

These shoots are getting better and better. The more brands that get involved, the better the photos (I had around 15 brands and services at this shoot). You can't go wrong with sunshine, and Oceanside is GORGEOUS. It has such a cool vibe with non-stop crashing waves and a rocky beach, it was perfect for the vibe I was going for. Everyone there was collaborating on product styling and types of shots...we were all so excited to get these photos - it was infectious. We ended up with hundreds of photos, all available for the brands involved to use as they please for content or marketing or anything else their little hearts desire. The photos are already starting to spread, and I LOVE it! Below is a sampling of my fave shots. PS we took over 2000 photos and we aren't even done editing...lots more to come (click the individual photos to see them full-sized)...

DETAILS //

Brands Involved:

 

The April Collab Shoot is coming soon! We're focusing on kids' brands for this one and have a very MAGICAL location confirmed :) Til next time...

xo,

Erica

Want to sign up for a future Collab Shoot? Submit your info via the form below:

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Clean + Chic Content Designed for Second Skin Overalls/WeWoreWhat

It's only March, but this project made my year...and is continuing very, very soon with a whole new crop of designs to play with. Danielle Bernstein of WeWoreWhat brought me on board to create some social media and digital content for the new Second Skin Overalls VELVET line (which is now pretty much sold out). What resulted was, in my opinion, the best dusty rose modern + clean content of all time. 

Not only did I create branded content to show off the new line, I also curated some 'filler' content to post as, ahem, a filler, in between branded content photos - all with the same inspiration, feel and vibe as the Velvet line. For example...

So, when you mix branded content with filler it looks a little something like this...

Pleasing to the eye, right?

Why would your brand need curated 'filler' content? Shouldn't everything be original content? Well, yes and no. It depends on your brand. If you're looking for a killer overall design and look to your grid, and want to push your brand as more of a lifestyle rather than pushing product, product, product down the throats of your followers - curating is absolutely the way to go. It's a huge time saver (especially for someone like me who runs a one woman show and can barely keep up with the projects I currently have let alone creating my own filler posts). Besides, followers don't want to be sold on something all the time. They want a chance to feel like they can relate to you and all the things you like.

If, however, you're strictly business, only want to show what you do, and don't care about creating a 'lifestyle' with your brand, then curating definitely isn't for you. No biggie...we're all different.

...it still looks cool, though. And, for the record, it works and you still get interactions. I've been posting for another client for a few weeks now, thinking all they would want to see is product from my client and getting mediocre likes and follows. I tapped into the lifestyle and vibe around the city of the company, started posting some 'filler' posts relating to things that company's audience may enjoy doing, and BAM!...more followers and likes in one hour than the entire 2 weeks I had been grinding it out posting product photos....

Instagram is weird sometimes.

If you take a peek at recent posts from @SecondSkinOveralls, you can see they're shifting to a more black and white, badass vibe...which gives you some clues on the NEW line :) More on that when the time comes...

 

xo,

Erica

Downtown LA Collab Shoot

I had the most amazing time at my February #CollabShoot in Downtown LA! It was such a cool city vibe, with some amazing brands involved. The photos that came as a result definitely exemplified the cool LA girl feel, and the rooftop penthouse we secured for the shoot was so sick. Thank God for AIRBNB. I think these cool house rentals will be my jam for all future shoots, starting with this month's beach shoot in Oceanside (which, by the way, has 15 BRANDS involved so far!)  

I brought in some amazing products to do a separate styled product shoot later that week. You may have seen my vibe-y Instagram story during the shoot. Candles, black feathers, skull shaped bath bombs + Nirvana was the vibe for that day. Browse a sampling of my fave shots by clicking the link below, and LET US KNOW if you'd like to get involved in a future shoot. Details on the brands involved are at the bottom of this post. 

CLICK HERE TO VIEW THE FULL GALLERY

Thanks to the following for making the DTLA Collab Shoot happen:

Photography + Creative Direction

Clothing/Accessories

Reiki/Tarot Session (yes, we shoot services, too!)

xoxo,

Erica

Featured on WeWoreWhat!

I just died and then came back to life...been wanting to work with this babe for SO LONG - I'm a huge fan. For those of you who don't know - I'm a BIG fashion blog follower...like, huge, and have been for a long time. I recently reached out to Danielle Bernstein from WeWoreWhat and she was down for a collab. I created a bunch of really rad content for her Second Skin Overalls Insta and website for the new velvet collection....more to come :) 

February Collab Shoot!

Our February Collab Shoot is this weekend and we're taking over L.A.! For those involved, get ready for some amazing styled product shots coming your way next week. Not yet involved? Click the image below for more info.

Erica PerebijnosComment